Distinguished Women of the Digital Era

International Women’s Day is an opportunity to recognize women and their untold stories of constant bang away, challenging and making waves. For over a century, International Women’s Day is held on 8th March each year and has marked a day of celebration and advocacy for the women’s rights and equality around the world.

In the year 2020-2021 we witnessed the women leaders of New Zealand, Germany and Bangladesh receiving global applause for their effective handling of the COVID-19 pandemic. Kamila Haris, breaking the glass houses and institutional barriers became the first Black South Asian American female Vice President of the United States. Monica Lennon, who has been campaigning since 2016 to end “Period Poverty” finally got the bill approved in 2020 which makes the Scotland the first country to allow free and universal access to menstrual products.

Not only the women in the west but the daughters of east are also riding the wave of digital and technological change, setting their footprints on the world map and sweeping the misconceptions. Zara Naeem, the girl who smashed all the barriers and won a global prize for scoring highest marks in AACA all around the world. In recent years, Pakistan has seen a growing number of successful women-led companies and a new, energized generation of women entrepreneurs. Jehan Ara, the mastermind and president of PASHA, Pakistan Software House Association. MussaratIshaq, who built Al-Karam Packages, her own packaging company which now employs more than 250 employees. Other than customary businesses, women like Nadia Patel Gangjee, Foundar and CEO of “Sheops” Pakistan’s first ‘women only’ digital marketplace which started as a small WhatsApp group is now the biggest entrepreneurial forum. Kanwal Ahmed, the woman who founded “Soul Sisters”, the host of CWK, a digital community platform for other women to talk about taboos.

While these examples represent some of the incredible strides that these women have made in creating a more inclusive and equitable society, they have also experienced a fair share of struggle and challenges. The rapid growth of e-commerce has also provided the females of today, an opportunity to come forward and take charge. Pakistan’s e-commerce market size posted a growth of over 35 percent in the first quarter of the fiscal year 2021 compared to the corresponding period of the last year. Pakistani women have greater potential to contribute into progressing economy. In that regard government is also taking initiatives to empower women with the introduction of Women Economic Empowerment Group (WEEG), a digital platform that is soon going to be operational for promoting e-commerce businesses run by the women in the country.

RGS Logistics has been a strong promoter of women entrepreneurship. We are playing a key role for hundreds of our female clients, being a reliable courier partner for all of their international deliveries. Many of e-commerce sellers are earning a fortune choosing RGS, having an extended reach to global customer base and seamless payment structures. RGS encourages these women, to create and sustain financial stability and self-empowerment.

A study conducted on women entrepreneurship in Pakistan concluded that “Women Entrepreneurship ecosystem in Pakistan is at a nascent stage and requires focus and support from regulators, international development partners, and market players. Individual ambition and courage has shown promising results and demonstrates the viability of this underserved segment”.

After the COVID-19 Pandemic it has been worth realizing that e-commerce businesses do have increased manifolds, making it vital for the economic growth. The real growth can only be achieved with the equal contribution from males and the females in the country.

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